Updates to corporate branding guidelines caused confusion and inconsistency across departments.
Employee engagement dropped significantly, with the most pronounced declines in the manufacturing and shipping sectors.
Uniformity of messaging failed to resonate with the diverse workforce.
Advance Drainage Systems (ADS) is a leading manufacturer of stormwater and onsite septic wastewater solutions with more than 10 billion feet of ADS pipe in service around the world. Having a worldwide reach of their products and services, they currently have 70 manufacturing facilities and 40 distribution centers and employ 5000 employees.
Establishing a community for ongoing improvement through employee feedback.
A design strategy blending corporate branding and safety awareness seamlessly.
Distinct program branding for relevance and visual distinction & employee engagement.
47% appreciated new content's visual appeal, and 42% found it more effective in conveying messages.
Improved engagement and resonance with specific audience groups.
Enhanced safety communication and corporate messaging.
