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Awareness center with 12 months of printed safety and wellness posters

5 Reasons to Pay Attention to Print

It’s no secret.  We live in a digital world.

Screens, social media, streaming television, texts and augmented reality dominate our lives and impact our behavior in ways we may not fully understand.  Sometimes, we can feel flooded by the barrage of media alerts and messages that wash over us 24/7 – as we struggle to identify what’s real and what’s relevant.  It’s like drinking from a digital fire hose all the time. Still, the irony is that with all our high-powered, high-tech platforms and tools, we as corporate communications professionals are still competing for one precious thing – attention.

We are constantly bombarded with streams of clickable and ephemeral calls to action, images and MEMEs – with almost numbing velocity. It can all become a blur. So, how do you stand out? PRINT just might be the solution that can break through that tidal wave for your employees. Consider the power of printed posters, for example — and these advantages:

  1. IMPACT.  Provides tangible, distinctive sense of importance and permanence to convey your enduring, cornerstone values and defining messages.  No deleting or scrolling possible.

  2. ACCESS. Maintains consistent exposure in environments where workers don’t sit at desks or have ready access to electronics, like phones or tablets – particularly for field, service and manufacturing jobs.

  3. CONSISTENCY. Offers a constant presence in the physical space and environment = with no additional behavior needed to access.  No clicking, swiping, logging in, scrolling or opening required – just reading.

  4. CREDIBILITY.  On a unconscious, emotional level, print communicates trust and security.  It’s reliable, authentic – and even beautiful or compelling, depending on message.

  5. AFFORDABILITY. With the abundance of available preprinted workplace topics, you can purchase print materials in small quantities economically – with minimal shipping costs.  This can be an added benefit if you are a smaller operation or organization that’s just getting started with your engagement efforts.

In fact, a recent survey of Human Resources directors, wellness professionals and benefit managers conducted by Corporate Wellness Magazine indicated that 76% of respondents plan to continue using print as part of workplace communications.  A communication method is effective only when it successfully delivers a message that is relevant and useful.

Plus, printed materials resonate across all generations and demographics.  From the millennial to the maven, printed posters speak to the widest range of recipients.  And, you are always in control of how your message is viewed, delivered, consumed and received.  The reality is images and messages can vary dramatically as they are served up across the diverse landscape of devices and displays.  A poster, for example is complete and self-contained.  It remains a substantial message for all to see.

Recent neuroscience research on the ways the brain processes information reveals other striking benefits, as well.  Temple University’s 2018 Neural Decision-Making Study compared recall strength of print with other media.  Interestingly, print provides:

  • Stronger transfer to long-term memory
  • Better recall and comprehension
  • Highest levels of intent

Clearly, in a sea of electronics that engulfs us with choices, options, inflammatory rhetoric and distractions, print is the anomaly that leverages the unique power of the physical.  It’s certainly worth paying attention.  Printed content will continue to play a strategically important role in the evolving communications mix – today and for years to come.

To learn more about ways we can help clients enhance their business through the power of print, visit shop.indigoworkplace.com

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